Data & Analytics

Data & Analytics

Get a comprehensive overview of your website data to increase engagement time and increase conversions.

Increase Website Engagement and Conversions With Analytics.

Web analytics is essential to all digital marketing campaigns because it provides insight into how well your website is converting. It can give you insight into what your customers like and dislike, which will help give you a better idea in which direction to take next.


For example: you may see that users leave your website without interacting with it at all, or you may see a massive spike in people going things inside a shopping cart. These are all things that can be tracked with web analytic tools, such as Google Analytics and Google Search Console.


Our job is to unpack these analytical details from your analytics reports. We will then use this data to help your website convert better by using the information obtained through these reports.


Yes, getting more traffic to your website is essential, but it is equally as important to track the success rate of your overarching goals. One of the main reasons a lot of websites are not performing well is due to the site not converting well.


Customers go to the website and leave instantly for one reason or another. Figuring out those reasons is something Ken will take care of, so you have a highly converting website. 

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 Recent Reviews

FAQ 

  • Why Metrics Do We Track?

    Here are a few metrics we analyze each month to continuously improve your SEO campaign:


    • Organic Click Through Rate (CTR): We want the most out of your top ranking pages so we test new titles to see which converts the best.
    • Lead Capture Rate: We want your website visitors to convert into a lead, so we will track the pages conversion rate. A higher conversion rate will also help with Google rankings since your are providing a great user experience to the website visitor.
    • Organic Leads: We will track the the number of organic leads directly from Google. This will help us differentiate where the leads are coming from so A.) you know if the SEO is working and B.) help us improve our strategy. 

  • Is this included in your SEO & Paid Ads service?

    Yes! Every plan that I offer includes data & analytics. Our goal is to get the most out of your budget and we can't do this if we don't track our metrics. Tracking this information every month allows us to improve your campaign's CTR, CPC, and Lead opt-in rate.

Other SEO Services We Offer

Keyword Research

Content Creation

Ready to Improve Your Websites Conversion Rate?

 

Give Us a Call Today!

We are open 8AM - 5PM (EST), Monday - Friday. Book a consultation by calling or filling out the the brief form here.

 Chicago SEO Scholar Information


Address
55 E Monroe St 3800 Chicago, IL 60603

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Hours
Monday - Friday   8AM - 5PM (EST)

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