PPC Management

Google Ads provides a number of benefits that can help you get the results you need. 

1. Reach Customers When They Need You

With Google Ads, you can target users who are actively searching for the services or products your brand provides. That means your brand will appear at precisely the right moment for those customers, making them more likely to click through. As a result, Google Ads often leads to a high return on investment. 

2. Target Specific Audiences

Google Ads offers a number of advanced targeting options, including targeting by:

• Geotargeting: Reach customers in specific cities, regions, or even a set radius around your business.
• Demographics: Tailor ads based on age, gender, household income, or other factors relevant to your business's unique needs.
• Keywords: Focus on showing your ad when users search for the exact relevant keywords. You can also include negative keywords to enhance the quality of your leads. 

This distinct level of targeting makes it easier for you to get your ads in front of just the right customers at the right time. 

3. Get Measurable Results

Google Ads provides detailed performance metrics that make it easy to track all the vital elements of your ad's performance, from impressions (the number of times your ad is shown) and clicks to conversions (the number of leads or sales generated because of your campaign). This data can make it easier to see the real results of your marketing efforts. 

4. Utilize Cost-Effective Advertising

With PPC campaigns, you only pay when someone actually clicks on your ad. That keeps your budget in line and your spend focused on driving actual interest in and traffic to your website. 

5. Get Faster Results

Traditional SEO can take months to show significant results. With Google Ads, on the other hand, you'll start driving traffic and leads almost as soon as your campaign goes live. 

PPC advertising involves several vital steps. 

1. Bidding on Keywords

You'll start by selecting keywords that potential customers are searching for. Advertisers bid on those keywords, selecting a maximum amount they're willing to pay for each click on their ads. That amount can influence when, where, and how often your ads appear when users search for those terms. 

2. Choosing Ad Placement

Ads can appear in a variety of locations, including the top or bottom of search engine results pages. Ad placement can depend on:

• Bid amount
• Ad quality
• Ad relevance to the search query

Ad placement can influence how visible your ad is and the likelihood that users will click on it, so choosing the right location is essential.

3. Payment

You only pay when someone clicks on your ad, so you can focus your budget on users who are actively interested in what your brand has to offer. 

At Chicago SEO Scholar, we have a proven process that will help you achieve the results you need. 

Customized to Your Industry

We don't use a one-size-fits-all approach to our PPC ads. Instead, we tailor every aspect of our strategy to your specific business needs. We do our research into your industry, your niche in that industry, and all the details of your customers' needs and preferences. 

Data-Driven Decisions

We rely on real-time data and analytics to continuously optimize campaigns, leading to better overall results. We're able to quickly determine where your campaigns are under-performing and make needed adjustments to improve your ROI.

Focus on ROI

We understand the importance of maximizing your ROI for each campaign, so we create a process designed to focus on the return you're seeking for your ad spend. 

At Chicago SEO Scholar, we have a proven strategy to help generate results. 

1. PPC Audit and Setup

Before we create and launch a campaign, we start with a comprehensive audit of any existing PPC efforts. We identify any current strengths and areas where you may need some improvement. Then, we set up or optimize your Google Ads account and configure tracking tools, including Google Analytics, to monitor performance. 

2. Competitor and Keyword Research

We analyze your competitors' PPC strategies to determine where they are focusing, allowing us to both identify areas where your brand may not be reaching out and areas of the market where your competitors aren't taking full advantage. We also research high-value keywords relevant to your services and audiences. Then, we prioritize the keywords for your campaign based on search volume, competition, and cost-effectiveness to identify the best keywords for your specific needs. 

3. Ad Creation

Our ad creation process focuses on writing persuasive ad copy tailored to your target audience. We design visually appealing display ads for branding and retargeting campaigns. We also A/B test multiple ad variations to identify the top performers so we can focus efforts on the ones that are most likely to achieve results. 

4. Landing Page Creation

We design well-optimized landing pages for each campaign that are visually appealing, mobile-friendly, and designed with conversions in mind. We include clear calls to action that guide visitors toward the desired action. 

5. Retargeting Ads

Many users don't convert on their first visit, which is where retargeting comes on. We serve targeted ads to users who have previously interacted with your website, encouraging potential customers to return and complete their journey with your business. 

6. Weekly Reporting

We provide detailed weekly reports that highlight key metrics like impressions, clicks, and conversions. We also provide insights and recommendations for ongoing campaign optimization. 

There are several stages to obtaining results for your PPC campaign. 

• Immediate Results (1-2 Weeks): You'll start seeing impressions and clicks almost immediately when your campaign goes live. These initial results will allow us to gather data on what's working and what needs changes to maximize results. 
• Optimization Phase (3-6 Weeks): We'll analyze data and make adjustments to keywords, ad copy, and bidding strategy. During this phase, many businesses see more consistent results and lower costs per conversion. 
• Growth and Scaling (6+ Weeks): Campaigns are optimized, which means more predictable results. We'll focus on scaling successful strategies to further drive ROI. 

These results may depend on the specifics of your brand and your goals. 

Yes! We utilize remarketing campaigns to help businesses stay connected to potential customers, re-engaging users who have shown interest in your services but haven't yet converted. 

Yes, we manage display ads as part of our PPC services. Display ads are a powerful way to boost brand visibility and engage potential customers through visually appealing advertisements on websites, apps, and videos.

Yes, we create custom landing pages designed to maximize conversions for your PPC campaigns. 

A dedicated landing page ensures visitors take specific actions, such as filling out a form or scheduling an appointment, without distractions.

Our effors include custom design, persuasive content, lead capture forms designed to gather crucial contact details, and performance tracking. 

We offer a transparent pricing structure based on your ad spend:

• $500 Management Fee for ad spend between $1,000–$4,999.
• $1,000 Management Fee for ad spend between $5,000–$9,999.
• $1,500 Management Fee for ad spend between $10,000–$14,999.
• $500 additional fee for every $5,000 increment above $15,000.

This covers everything outlined in our PPC management strategy above. 

Keyword Research

Through effective keyword research, can identify the key terms and phrases customers are most likely to use as they search for your content. Keyword research includes:

• The top terms in your industry
• The most cost-effective search terms to focus on
• The search terms that are most relevant to your specific business

Keyword research is not a one-and-done process. Over time keyword intents can change and these are things we have to stay on top of to continue producing the best ROI for your campaign. 

Ad Creation

The highest priority of an ad is getting someone, your potential client, to click on it. Due to this, Ad copy is a crucial process and will often be the determining factor if you have a successful campaign or not. You can have the best landing page in the world that converts at 100 percent, but if no one clicks on your ad, it serves no purpose. Our team will use their experience to produce highly converting ad copy to get visitors to your landing page.

Budget Allocation

Your marketing budget matters and you want to make sure that you're getting the most out of every penny invested. A key part of PPC management is ensuring that your ad spend is used appropriately to get the maximum ROI. 

Monitoring and Optimization

PPC ads aren't a set it and forget it strategy. Effective PPC management means continuously tracking performance and making adjustments that will improve your efforts, including:

• Increasing click-through rates
• Decreasing cost per click
• Adjusting ad copy as needed

Ongoing monitoring allows you to see how your ads are actually performing and make adjustments early in the campaign, rather than wasting advertising dollars on a campaign that is failing to meet your needs. 

Landing Page Optimization

Your PPC ads aren't just about the ads themselves. Creating effective landing pages can go a long way toward converting clicks into leads or customers, increasing the return on your investment and allowing you to make the most of your campaign.

Analytics and Reporting

As the campaign moves forward, keeping up with analytics and transforming them into information-focused reports allows your business to keep an eye on campaign performance and ROI. That data can then be used to inform future advertising decisions.

Running a PPC campaign on your own can feel overwhelming, especially as you consider the complexity of keyword bidding, ad placement, and performance tracking. 

Hiring a PPC management expert can help you better keep up with the performance of your campaigns and your ongoing needs. With a professional PPC management company, you can:

•     Save vital time and allow you to keep your focus on running your business
•     Avoid costly mistakes like targeting the wrong audience or overspending on ads
•     Leverage expertise to get the results you need

Many users find that using a professional PPC management solution leads to a higher ROI for their ads.