Technical SEO Audit

Technical SEO Audit

Get a comprehensive overview of technical issues affecting your SEO performance.

What is a technical SEO Audit?

A technical SEO audit is an evaluation of all of the technical aspects of your website that affect its ranking. That means it has nothing to do with what you might think of as SEO, such as content keywords.

Instead, a technical SEO audit checks your website for problems such as crawl errors, broken links, or slow loading speed. Once these issues are identified, we can then make recommendations to fix them. Technical SEO ensures that your website is visible to search engines and makes for a better experience for users. In turn, this improves other ranking aspects such as bounce rate and time on site.


When should you perform a technical SEO Audit?

Technical SEO audits aren't one-and-done, but here are the times you should definitely do one:

  1. Before launching your website to make sure there are no configuration issues.
  2. After any significant change such as a redesign, a migration to a new host, or a major update.
  3. About once a quarter to keep up with new technologies and algorithm issues. You might also have other problems develop over time, such as issues with Wordpress plugins.
  4. If your traffic or ranking is dropping and you aren't sure why. This often means there's a hidden performance issue.


Our Technical SEO Audit Process

Step 1. Crawl Your Website

Step 2. Spotting crawlability and indextion issues

Step 3. Checking technical on-page elements

Step 4. Identifying image issues

Step 5. Analyzing internal links

Step 6. Checking external links

Step 7. Site speed and performance

Step 8. Ensuring your site is mobile friendly

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 Recent Reviews

FAQ 


  • What is our Technical SEO Audit process?

    Here's the process we go through to do a comprehensive technical SEO audit on your website:


    1. Crawl your website. We use state-of-the-art tools such as Screaming Frog and Ahrefs to crawl and map your website. This helps us spot pages that may not be showing up in search.
    2. Assess crawlability and indexation. We look at your XML sitemaps, robots.txt file, and indexing settings to make sure search engines can effectively discover your content.
    3. Check technical on-page elements. These include your meta tags, title tags, headers, and structured data. We check them against best practices and make sure they align with your keywords.
    4. Identify image issues. We check for things like oversized images, missing alt text, or outdated formats. We make sure images preload correctly.
    5. Analyze internal links. We make sure your internal linking structure supports efficient and intuitive navigation and distributes link equity.
    6. Check external links. We don't just identify broken external links, but make sure they are high-quality and relevant...for example that your page on anemia is not linking to a page about horses. We recommend fixes or replacements.
    7. Assess site speed and performance. We look at Core Web Vitals and loading speed in general, and offer solutions for both desktop and mobile.
    8. Ensure mobile friendliness. We test your website on a variety of devices to make sure it gives a good user experience. These days, most people search on mobile first, especially for geographically sensitive businesses such as stores and restaurants.

    If your website is slow, or if you just migrated your site, or even just because you want to know it's running right, a technical SEO audit is vital.

  • How much does a SEO audit cost?

    Cost depends on the size and complexity of your website. Typically, audits start at $1,000 for a full audit including a detailed report with actionable recommendations. If you have unusual needs, talk to us about a customized quote.

  • Why should I do an SEO audit?

    So, what makes this kind of audit so important? A lot of the time when we hear "SEO" we think of content and keywords, or maybe of making the site interesting. The fact is that technical issues play a major role in ranking.


    Doing a technical SEO audit helps you:


    • Uncover hidden issues with your site. This might mean crawl errors or duplicate content. It might also mean issues slowing your site speed. People leave sites very quickly if they don't leave fast.
    • Optimize the technical foundation of your website to align with current search engine algorithms.
    • Enhance user experience. This includes page speed, but also making sure your site works on mobile devices and across multiple browsers. Accessibility issues are also important here.
    • Protect your investment by preventing long-term damage to your site's ranking that can take a lot of time and energy to fix.
  • What is included in my audit?

    We do a thorough technical SEO audit of your website, using our skill and expertise to help check your site's crawlability, index, technical on-page elements such as meta tags, image optimization, broken internal or external links, side speed, and mobile friendliness.

  • How often should I get an audit?

    We recommend doing an audit at least once a year for routine maintenance. If you have a lot of traffic or are in a competitive industry, you should audit quarterly.


    We also recommend doing an audit after any significant changes or updates.

Other SEO Services We Offer


Keyword Research

Content Creation

Ready to Fix Your Websites Technical Issues?

 

Give Us a Call Today!

We are open 8AM - 5PM (EST), Monday - Friday. Book a consultation by calling or filling out the the brief form here.

 Chicago SEO Scholar Information


Address
55 E Monroe St 3800 Chicago, IL 60603

Email Us
ken@chicagoaseoscholar.com

Hours
Monday - Friday   8AM - 5PM (EST)

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