Social Media Marketing

Social media advertising is placing your ads on social platforms such as Facebook, Instagram, TikTok, and Linkedin. Most ads will be billed on a per-impression as opposed to per click for a standard PPC search campaign. Social Ads will reach a larger audience than organic posts since you can reach audiences outside of your current followers.

At Chicago SEO Scholar, we use a proven method of success detailed below:

1. Audit Current Social Campaign

We audit your current campaign to discover where improvements can be made. We at metrics such as CPC, CTR, ROI, and target audience to evaluate the campaign. We also look at the bidding strategy and compare it to competitors in your industry. 

2: Plan Campaign Strategy

We work with you to get a clear goal on what brand awareness, and conversions mean to you. We then craft a campaign strategy that will help us reach those goals over the next several months.

3. Build Creatives

Our team will build multiple creatives to use within the campaign and do A/B split testing to figure out which one works the best. 

4. Create Copy

Our team will also create multiple forms of copy and do A/B split testing to determine which one is producing the best results.

5. Find the Right Audience

Based on previous campaigns we will align your services with the proper audience.

6. Manage Campaign

Now it is time to launch and manage the campaign.

7. Monthly Reporting

Monthly reporting will go over specific KPIs such as leads, CPC, and CTR. We then use this data and compare it month over month to find ways to improve.

Yes! Social media marketing does produce leads, however, the conversion rate will be much lower compared to search ads. A lower conversion rate shouldn’t push you away from using social media though because the sales cycle works, it just takes a longer time frame. You also build a strong brand presence on social, so when users search on Google they will likely convert at a higher rate.

We have a tiered pricing model depending on your ad spend. 

• $500 Management Fee for ad spend between $1,000–$4,999.
• $1,000 Management Fee for ad spend between $5,000–$9,999.
• $1,500 Management Fee for ad spend between $10,000–$14,999.
• $500 additional fee for every $5,000 increment above $15,000.

This covers everything outlined in our social media management strategy above.

We use Meta Platforms, Facebook & Instagram, to run your social ads. For service-based businesses, these are the two platforms that produce the highest ROI.