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There are a lot of SEO basics that you have to know about before you can make it work for you. SEO stands for search optimization and is a way to get your website to the top of search results for specific keywords that people search for. Here are some of the basics to help you get started.

Personal injury lawyer marketing goes beyond billboard ads and local commercial spots. There’s nothing wrong with those methods – lawyers have built careers and seen great success with them. However, competition in the digital age is fierce. Consumer expectations and behaviors have shifted in recent years, and there are many more ways to get the attention of your future clients. Below is a list of five personal injury attorney marketing ideas you may want to incorporate into your firm’s strategy. 1. Build Your Online Presence If you Google “personal injury lawyer in Chicago,” there are over 1.9 million results. That’s steep competition. Standing out depends on creating targeted, high-quality online content. Over 75% of consumers research businesses online first. People who have recently undergone a traumatic injury-causing event are also likely to be using the internet as an easy way to find legal help for their case. Your firm needs a solid online presence. Optimizing your website is one way to boost your online rankings . This has a few aspects – overall site appearance , user experience, and value propositions. Your site doesn’t need to win any design awards, but it should look professional and reflect your firm’s style or brand. A website also needs to be easy to use. Potential clients will get frustrated and leave your site if it is too difficult to navigate. Finally, when creating the content for your site, the focus should be on the client and how you can help them. What specific need can your firm fill? What makes your legal representation different from other personal injury attorneys? Figure out what your value proposition is and share it on your website. 2. Establish Yourself in the Community Representing clients with compassion, diligence, and integrity goes a long way to building a good reputation. You can push that reputation even further by getting involved in your local community. There are almost endless ways to participate in civic engagement, depending on the size of your town or city. These activities don’t have to be involved in any aspect of personal safety, but they can be especially helpful if they are. Some examples are: Sponsor a youth sports team Teach a driver’s ed lesson on the dangers of distracted driving Host a bike helmet giveaway Organize a car seat inspection and installation event Create a scholarship for a local high school Participate in a charity event as a firm Volunteer to hand out water at a marathon Not only are you doing good for your neighbors and the larger community, but you are also establishing your reputation as a caring, involved member of society. 3. Utilize Social Media TikTok and Instagram may not be the first things that come to mind when you think of personal injury marketing, but social media can be an incredibly helpful way to promote your firm. Erika Kullberg and Mike Mandell have millions of followers across their social media profiles and are examples of how much these platforms can impact any business. Short, focused videos answering frequently asked questions or dissecting a relevant current event can be shared on TikTok, Instagram Reels, or YouTube Shorts. Tips and useful facts are perfect for platforms like Facebook and X (formerly Twitter). YouTube is also a great source for informational videos, such as: What to do after a car accident Pool safety laws and tips How to stay safe when driving in inclement weather What to look for in a personal injury attorney Premises liability laws Pedestrian safety recommendations There are dozens of popular social media sites that offer a variety of personal injury marketing options. 4. Capitalize on Satisfied Clients Don’t be afraid to ask your clients for a review. A common concern is that asking every client to leave a review or write a testimonial can come across as desperate, but that isn’t the case at all. Law firms need clients in order to keep operating – people understand this basic principle of business. With that being said, it also doesn’t hurt to discuss the importance of positive reviews with your clients. You can ask them to share what concerns they had about working with a lawyer and why they decided to choose your firm. It may also be helpful if they want to share details about the type of personal injury case you handled for them, how your firm made the process easier, and what the outcome of their case was. It is unlikely that everyone will say yes, and that’s okay. The value of having satisfied clients sing your praises for others to hear is worth getting turned down a few times. Reviews can be shared on your website, on Google, or in legal directories. However they choose to share their positive experiences, it will help with your personal injury marketing efforts. 5. Share Your Expertise Offline This list has suggested ways to promote your law firm by sharing your knowledge online using SEO, but establishing yourself as an expert offline is also important. One way to do this is to speak at conferences and events. Your bar association may need local lawyers to sign up for speaking engagements, or perhaps the next town hall meeting could benefit from the perspective of a personal injury attorney. Colleges, community centers, nursing homes, nonprofit organizations, fire departments, libraries – the possibilities for speaking opportunities are plentiful. If an in-person event isn’t an option, you could also consider hosting live online events. Webinars are a great resource for personal injury topics and provide viewers with a more interactive experience than with a pre-recorded video. Not every personal injury marketing idea is right for every firm. Choose one or two that make sense for your needs and reevaluate down the road if necessary. If you’d like some expert guidance on how to get started with marketing your personal injury firm, contact Chicago SEO Scholar .

Even the best lawyers can struggle with maintaining a consistent client base, so having a reliable PI marketing strategy or two for getting new personal injury clients is a must for any firm. Word-of-mouth marketing is a tried-and-true method because nearly 90% of people trust recommendations from people they know, but this type of advertising isn’t always enough to keep a steady stream of clients coming through the doors. Here are five more methods to help potential clients find you for their personal injury cases. 1. Video Marketing Not only can videos provide an enormous amount of information in a shorter time period than text or audio-only forms, but people are more engaged by videos, as well. Incorporating some form of video advertising is a great opportunity to showcase many things at once and capture the public’s attention. Videos are especially useful when considering marketing for personal injury lawyers. People want to work with an attorney they trust, and video marketing and advertisements help you create a connection with viewers. Video marketing is a versatile form of marketing for law firms and offers numerous benefits . You can create narrative ads that feature a story that allows potential clients to see that you’ve helped people in similar situations as themselves. Informational videos establish your authority on personal injury law and let you highlight your expertise. Another popular option is to use a biographical approach, which is like a video version of an “About Us” for your firm. 2. Website Creation Over three-fourths of consumers check the online presence of a business before going in person. This applies to law firms, too. Potential clients want to know about you and your firm before deciding to call your office, schedule a consultation, or retain you. Websites are an absolutely crucial marketing tool for law firms. Just having a website isn’t necessarily enough to help you attract clients. There is a science and an art to perfecting your website so that it helps you get personal injury clients. Websites need to be visually appealing or, at the very least, be professional-looking and neat. Visitors to your site should feel confident that you can handle their case, and a website is often their first impression of your firm. Information, like your practice areas and contact information, should be easily accessible. You don’t want would-be clients to lose interest because they can’t find what they’re looking for on your site. Online marketing for lawyers can be complex, but website optimization is one of the most essential ways to get yourself out there so clients can find you. WordPress is a preferred option for many businesses but can have a learning curve. There are many other tools and platforms available for those who don’t consider themselves tech-savvy enough to create a website. 3. Search Engine Optimization Search engine optimization (SEO) is a must for increasing traffic to your website and helping personal injury clients find your firm. This is not something many business owners, regardless of their field, feel comfortable tackling on their own. Effective SEO requires in-depth knowledge of search and ranking algorithms and a familiarity with balancing elements like relevance, prominence, and distance. Online reviews and website images can also boost your SEO when done correctly. Having your firm featured in directories is another SEO strategy that can be helpful in online marketing for lawyers. There are numerous directories, including Avvo , Nolo , Justia , and Super Lawyers , but it is always a good idea to perform independent research to determine which ones fit your law firm’s marketing needs. 4. Content, Content, Content Content is king, as the saying goes. The bigger the presence you can build online, the more likely you are to make an appearance in searches for personal injury lawyers. Again, this is a great strategy, but only if done correctly. This may not be its own strategy, necessarily, as it is deeply connected to SEO, but it’s so important that it deserves additional discussion. Write articles for third-party sites or publications and bulk up your services pages on your website. Blogging is another way to help with marketing . You can establish your expertise on specific personal injury topics by writing blogs. You can also attract clients looking for answers to their questions about those same topics. Blogs also allow you to include internal links to your website. So, if you’re wondering how to get personal injury clients, the answer may just be content. 5. Purchase Leads Buying leads is a fast way to reach personal injury clients, but it is best used as a short-term solution. This method is like a shortcut to client acquisition and doesn’t necessarily serve as a sustainable way to market your firm. However, it can be a valuable way to jumpstart business for new firms or give a boost when established firms have a lull in cases. Due diligence is crucial for this method because not all lead generation resources are worth their costs. Consider the return on investment and look for companies that provide exclusive personal injury leads rather than ones that sell the same leads to multiple firms. Other Suggestions for Finding Clients Marketing for law firms can be a confusing and overwhelming undertaking if you don’t have a strategy in place. Here are a few more ideas to get your marketing wheels turning: Email marketing campaigns Attend community events Sign up to speak at conferences and summits Write an ebook Create an awareness campaign, like a car seat check or pool safety event Start a podcast The final answer to the question of how to get personal injury clients is to hire a digital marketing professional. Connect with Chicago SEO Scholar for help optimizing your online presence to improve your law firm marketing strategy.

Purchasing leads is an effective way to invest in your law firm , especially when client acquisition has dwindled. One major concern that many lawyers have when considering this strategy is the price. Personal injury leads come in a variety of price ranges, and calculating the exact cost can be difficult because there are numerous factors that contribute to the variations. Whether or not a law firm decides to purchase personal injury leads often comes down to the return on investment. Firms can easily spend hundreds of dollars to obtain personal injury leads, and this method is often promoted as merely a supplementary personal injury marketing tool rather than a primary one. Is the overall cost worth it? That’s a decision only you can make; having as much information about the costs can help you make it. What Affects the Cost of Leads? There are numerous factors that impact the final cost of obtaining personal injury leads, but the most prominent ones are generally the type of case, the geographic area, and lead exclusivity. 1. Personal Injury Type Not all personal injury cases are valued the same. Leads for higher-value cases will typically cost more than those for lower-value cases. For example, if you want to purchase personal injury leads for a tractor-trailer accident, you should expect to pay more than for leads you would purchase for a slip and fall. 2. Geographic Area Cities with higher populations, like New York, Houston, Chicago , and Los Angeles, have higher competition. This translates to more expensive personal injury leads. Small firms may find it difficult to compete with firms that drive the cost of leads up. Smaller cities, on the other hand, often have less competition and lower rates for leads. 3. Lead Exclusivity Some lead generation companies provide the same leads to multiple lawyers. These are not as valuable as leads that are only shared once. Lead exclusivity means you won’t need to compete with any other firms; thus, these leads cost more money. Can Firms Generate Their Own Leads? Buying personal injury leads is not a sustainable tactic for many firms, so it is understandable that you may be looking for alternatives. But why is purchasing leads most suitable for short-term or supplemental marketing? It often comes down to growth and quality. There is a direct correlation between the price you pay and the number of leads you get. Unlike with other forms of marketing, there is no room for scalability or compounding. In addition, the quality of leads is not guaranteed and is not always consistent. There is no way for you to tell before buying personal injury leads whether or not the leads you receive have been qualified. Generating your own leads can be a viable alternative to purchasing leads. Establishing long-term methods for lead generation has significantly more benefits than buying them from a third party, but there is extra effort involved to get started. Content marketing and SEO are often more sustainable options for obtaining leads. Plus, the contacts you receive from these methods are more often than not of higher quality than any you receive from lead generation companies. Top 5 Sources for Personal Injury Leads Having established that buying leads is mostly suited to short-term or supplemental needs, here are some services and companies for obtaining personal injury leads. 1. 4LegalLeads.com

If you only could choose one marketing stream to invest in, I would highly recommend SEO. Investing in an SEO campaign is essential if you want to get in front of your potential buyers and take your business to new levels. Here are five reasons you should be looking into starting SEO services for your business.

One of the questions that I often hear from business owners investing in SEO is, how can we rank higher in the Google local pack? This question is fair to ask since customers typically will only call the top three displayed results. The best three ways for improving your Google My Business(GMB) listing according to Moz are by having: GMB Signals, Link Signals, and Review Signals. Let us go over each one of these below.

Marketing comes in many forms, and business owners have to make a hard decision on how to allocate their marketing funds. Should you spend most of it on TV, radio, or billboard ads? Should you spend your funds on Facebook or Instagram ads? Or should you spend it on a solid SEO campaign?

Expect to pay between $975 - $3000/month for SEO in Chicago and around $800 for an SEO audit. The cost of SEO services can vary massively for each business. Project size, competition, and content creation are a few things that will determine the price of an effective SEO campaign.